Limited paste signed by Milan Bez Mapa

The novelty was born from the long-term cooperation of the biela perla® brand with Milan Bez Mapy. Its concept is based on a simple idea – to take a souvenir from Slovakia with you on your travels this summer. Something that one will really use. The limited paste thus connects the Slovakian origin of the brand with the theme of travel, which is natural to Milan.

“The idea for a joint paste came about when I went to see the production. During one of the meetings we had the idea that we could create something of our own. Gradually, the idea of ​​a product that would carry travel and the country I like began to take shape. So we worked on Japan, matcha tea and ginger,” explains influencer Milan Bez Mapy.

“We have been working with Milan for a long time, and over the years our collaboration has found a completely natural form. He knows our brand, products and how we think, so creating a joint limited toothpaste was a logical step for us. We wanted this novelty to feel authentic and to feel that it arose from a real relationship, not just a one-off idea.” says Inés Peško, marketing manager of the biela perla® brand.

Matcha that you can enjoy even outside the cup

The novelty builds on the popularity of matcha and brings green tea lovers a way to enjoy its taste even during morning or evening hygiene. It is interesting not only for its story, but also for its composition and taste. It combines matcha, Japanese camellia, whitening agent PAP+, probiotics and the fresh taste of lemon and ginger, which makes it different from ordinary toothpastes.

• Matcha in the paste, it helps to naturally reduce the bacteria that cause dental plaque and bad breath,
• Japanese camelliarich in vitamins A, B, E and collagen, helps protect and regenerate gums,
• whitening agent PAP+ removes organic stains from tooth enamel, which naturally whitens teeth and gives them shine,
• Lactobacillus paracasei probiotics they support a healthy environment in the mouth and help protect against tooth decay, bad breath and gingivitis.

“I hope that Slovaks will like the limited edition paste and that they will also pack it on vacation this summer. I would like it to become such a small summer companion on the road.” concludes influencer Milan Bez Mapy.

The limited edition item is available at bielaperla.sk and in DM stores until stocks last.